The survey gauges how thousands of euro zone companies fare every month. Although new orders fell again in July, the rate of decline was the weakest since August 2011. Overall, the survey suggested the economy is starting to exit recession - even if healthy growth still looks like a distant prospect.
"Granted, the euro area has experienced false dawns before, but the improvements in confidence and other forward-looking indicators warrant at least some optimism for the outlook this time around," said Rob Dobson, senior economist at PMI compiler Markit.
"The real sparks which will hopefully ignite the recovery are the increasing signs of stabilisation in domestic markets. This not only aided manufacturers, but also pulled the service sector right back to the cusp of recovery."
German business activity rebounded in July, while the downturns in the euro zone's next three biggest economies - France, Italy and Spain - eased.
The region-wide survey's jobs index rose to 48.6 last month from 47.4, signalling a slowing pace of job cuts.
The euro zone unemployment rate eased to 12.1 percent in June from May's 12.2 percent, although more than 19 million citizens are still out of work, with joblessness endemic in Greece and Spain.
"The labour market remains the main bugbear of the eurozone, as rising joblessness hurts growth and raises political and social tensions. But even here there was some better news, with the rate of job cutting easing to a 16-month low," said Dobson.
The services PMI, which covers firms ranging from banks to hotels, rose to 49.8 from 48.3 in June.
Optimism about the coming year rose to its highest since March last year, as the PMI backed a series of more upbeat sentiment indicators over the last week, among both investors and consumers.
Euro zone consumer morale hit its highest level in almost two years in July, just as economic sentiment hit a 15-month high.
- Detailed PMI data are only available under licence from Markit and customers need to apply to Markit for a licence. To subscribe to the full data, click on the link below:
http://www/markit.com/information/register/reuters-pmi-subscriptions
(Editing by Hugh Lawson)
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